Microsoft created the AI-model Prometheus to combine the Bing index, ranking, and answers in search results with OpenAI's GPT, giving the company near real-time content and data for training models. There has been much discussion around search engine optimization (SEO) professionals creating content from ChatGPT-type models, but who is planning to use this? Some 58% of enterprise marketers plan to use artificial intelligence (AI) to for SEO and to create content in 2023, but only 10% actively use it today to drive content generation, according to data from BrightEdge, which surveyed more than 250 enterprise marketers about their thoughts on SEOs and the future of search, AI, and content generation. This means that 58% plan to use AI for SEO this year. People, in general, have started to experiment with using AI to create content.