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FIFA's World Cup Halftime Show Puts American-Style Spectacle on the World Stage Organizers want the show to be the most-viewed halftime show in history. Having Shakira, Justin Bieber, Coldplay, and BTS will surely help--but do soccer fans want it? It was all Chris Martin's idea. During the 2022 World Cup in Qatar, the Coldplay frontman called Hugh Evans, the CEO of Global Citizen, for whom he curates the Global Citizen Festival, with something new to pitch. "Wouldn't it be incredible," Evans recalls Martin saying, "if we could do the first-ever halftime show for the World Cup?"

Qatar has become the place where FIFA experiments with the next generation of football technology. The results are already visible across this year's World Cup. To casual soccer viewers, the game may look like it always has--same green field, 22 players, a referee, and the familiar rhythm of play unfolding over 90 minutes. The changes are only visible if you look beneath the familiar surface. What appears to be a traditional match is now supported by layers of tracking systems, automated analysis, and real-time data that run quietly in the background.

Seekers then come and try to find the hiders and, this being an online video game, shoot them. It's frantic, silly and fiendishly creative: finding a spot on one of the maps that you feel confident to paint yourself into - whether it's a laundry room or a farm outbuilding - is a challenging artistic and perceptual task, as well as a neat game mechanic. Meccha Chameleon perfectly encapsulates two popular and interconnected indie genres - prop games (hide and seek, but people disguise themselves as everyday objects) and the slightly pejoratively named "friendslop" (accessible, crudely designed multiplayer titles). So no wonder it has sold 7m units in less than a month.

From fake tickets to cloned websites, AI is magnifying World Cup scams. Can fans distinguish between what's real and what's not? You got a World Cup ticket. It arrived in your inbox with a QR code, professional branding, and a confirmation email that looked like the real thing. For years, spotting a scam was relatively simple.

The biggest World Cup ever is pushing fans, players, and host cities to their limits--and experts say this is only the beginning. It's often said that bigger means better. This year's FIFA World Cup may put that to the test. By almost any metric, the 2026 tournament is the largest ever: the most host countries; the longest distances between stadiums; the most players, teams, and matches; and then there's the eye-watering ticket prices . The scale is a logistical nightmare for fans, teams, and host cities. Held across three countries-- Canada, Mexico, and the US--48 teams (up from the usual 32) will navigate 16 host cities separated by thousands of miles and four distinct time zones.

The first ever halftime show at a FIFA World Cup final has been curated by Coldplay's Chris Martin and will feature performances from global superstars.

It might not feel all that different from older World Cups--for better or worse. Waymo, the Alphabet subsidiary offering robotaxi rides in 11 US metros right now, says it's ready for the FIFA World Cup . Match attendees can catch driverless rides to six of the 16 North American venues: stadiums in Atlanta, Houston, Los Angeles, Miami, and the San Francisco Bay Area. The sprawling football event, expected to attract some 6.5 million visitors to the continent over more than a month, could prove an exciting close-up for Waymo . The company says it's serving half-a-million paid rides a week--paltry stuff compared to the likes of ride-hail giants Uber and Lyft, but more impressive once you remember that the things don't have drivers.