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 feature interaction method


DTN: Deep Multiple Task-specific Feature Interactions Network for Multi-Task Recommendation

arXiv.org Artificial Intelligence

Neural-based multi-task learning (MTL) has been successfully applied to many recommendation applications. However, these MTL models (e.g., MMoE, PLE) did not consider feature interaction during the optimization, which is crucial for capturing complex high-order features and has been widely used in ranking models for real-world recommender systems. Moreover, through feature importance analysis across various tasks in MTL, we have observed an interesting divergence phenomenon that the same feature can have significantly different importance across different tasks in MTL. To address these issues, we propose Deep Multiple Task-specific Feature Interactions Network (DTN) with a novel model structure design. DTN introduces multiple diversified task-specific feature interaction methods and task-sensitive network in MTL networks, enabling the model to learn task-specific diversified feature interaction representations, which improves the efficiency of joint representation learning in a general setup. We applied DTN to our company's real-world E-commerce recommendation dataset, which consisted of over 6.3 billion samples, the results demonstrated that DTN significantly outperformed state-of-the-art MTL models. Moreover, during online evaluation of DTN in a large-scale E-commerce recommender system, we observed a 3.28% in clicks, a 3.10% increase in orders and a 2.70% increase in GMV (Gross Merchandise Value) compared to the state-of-the-art MTL models. Finally, extensive offline experiments conducted on public benchmark datasets demonstrate that DTN can be applied to various scenarios beyond recommendations, enhancing the performance of ranking models.


Higher-order Neural Additive Models: An Interpretable Machine Learning Model with Feature Interactions

arXiv.org Artificial Intelligence

Black-box models, such as deep neural networks, exhibit superior predictive performances, but understanding their behavior is notoriously difficult. Many explainable artificial intelligence methods have been proposed to reveal the decision-making processes of black box models. However, their applications in high-stakes domains remain limited. Recently proposed neural additive models (NAM) have achieved state-of-the-art interpretable machine learning. NAM can provide straightforward interpretations with slight performance sacrifices compared with multi-layer perceptron. However, NAM can only model 1$^{\text{st}}$-order feature interactions; thus, it cannot capture the co-relationships between input features. To overcome this problem, we propose a novel interpretable machine learning method called higher-order neural additive models (HONAM) and a feature interaction method for high interpretability. HONAM can model arbitrary orders of feature interactions. Therefore, it can provide the high predictive performance and interpretability that high-stakes domains need. In addition, we propose a novel hidden unit to effectively learn sharp-shape functions. We conducted experiments using various real-world datasets to examine the effectiveness of HONAM. Furthermore, we demonstrate that HONAM can achieve fair AI with a slight performance sacrifice. The source code for HONAM is publicly available.