In 2021, fashion companies invested between 1.6 and 1.8 percent of their revenues in technology. By 2030, that figure is expected to rise to between 3.0 and 3.5 percent. Behind the predicted increase is a conviction among many that technology could create a competitive edge--in customer-facing activities, where companies have mostly focused to date, and, more increasingly, in operations. Technologies such as robotics, advanced analytics, and in-store applications may help streamline processes and support sustainability, as well as create an exceptional customer experience (exhibit). This report is a collaborative effort by Imran Amed, Anita Balchandani, Achim Berg, Holger Harreis, Manuel Hurtado, Saga af Petersens, Roger Roberts, and Carlos Sanchez Altable, representing views from the Apparel, Fashion & Luxury Practice.