"I've spent the majority of my adult life working dead-end jobs for minimum wage and I have little to no relationship with any educational institution," he says. "But this is such a powerful tool. I've managed to create the blueprint for the most hyped pair of sneakers in the world, and I think that's really saying something." Skjellerup's referring to a series of Nike shoes that he showcased on Instagram last week, which look almost exactly like the kind of thing Simone Rocha would design, surfaced in laser-cut mesh, rubberised petals, and ribboned laces. Far from the haunted DALL-E renderings that have been popularised online – all scorched edges and Francis Bacon wails – Skjellerup's creations manage to look real.