Being one of HubSpot's largest agency partners, we stay close to the pulse of the ever-changing platform. A few weeks back, they announced the keywords tool is being sunsetted at the end of May 2018. There was and still is a lot of backlash against this move because customers use the HubSpot Keywords tool for tracking their overall level of SEO success. Keyword rank tracking has long been a metric that marketers follow, and they will continue to do so. However, although HubSpot has continued to invest, grow, and update sales, marketing, and analytics tools within the platform, their keywords tool hasn't been updated since Google started encrypting keyword search data prior to 2013.