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Challenges in setting up a new Eye Tracking study - KARNA AI

#artificialintelligenceJun-26-2019, 10:35:09 GMT

Disclaimer: The challenges discussed in this blog are when the Eye Tracking study is done with the help of glasses. Eye Tracking study is about knowing a person's gaze behavior in regards to the real world environment consumer. The technology is well known in the retail market research, where companies are eager to find out the insights of consumer behavior in accordance with their purchasing attributes. While the study is essential for understanding the market, there are some challenges associated with setting up of Eye Tracking study. Some of them are highlighted in this article.

artificial intelligence, eye tracking study, human computer interaction, (14 more...)

#artificialintelligence

Industry: Retail (0.37)

Technology:

Information Technology > Human Computer Interaction > Interfaces (1.00)
Information Technology > Artificial Intelligence > Vision (1.00)
Information Technology > Artificial Intelligence > Cognitive Science (1.00)

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