One year ago Google artificial intelligence researcher Timnit Gebru tweeted, "I was fired" and ignited a controversy over the freedom of employees to question the impact of their company's technology. Thursday, she launched a new research institute to ask questions about responsible use of artificial intelligence that Gebru says Google and other tech companies won't. "Instead of fighting from the inside, I want to show a model for an independent institution with a different set of incentive structures," says Gebru, who is founder and executive director of Distributed Artificial Intelligence Research (DAIR). The first part of the name is a reference to her aim to be more inclusive than most AI labs--which skew white, Western, and male--and to recruit people from parts of the world rarely represented in the tech industry. Gebru was ejected from Google after clashing with bosses over a research paper urging caution with new text-processing technology enthusiastically adopted by Google and other tech companies.