It is no longer a question of if artificial intelligence (AI) will play a role in healthcare delivery and diagnostics. Instead, the question is how the technology can ethically be deployed to fill this role, and what guidelines should be put in place today, to support upstream thinking around challenges that will arise tomorrow. AI still feels a tad like the "Wild West," with both limited and splintered policies and laws around regulating and managing the use of the technology, especially in the healthcare arena. However, ahead of the curve, the World Health Organization (WHO) is already prompting leaders to consider ethical responsibilities and dilemmas of integrating AI more heavily into care, posing questions around maintaining human autonomy, ensuring transparency, and establishing inclusiveness and equity– just to name a few! While this is a tall order, it is one that governing bodies and leaders will need to fill.