If 2020 was a banner year for any business, that would undoubtedly be OTT. The global lockdown induced an unprecedented surge in OTT viewership resulting in a meteoric growth of subscribers, revenue, and investments into content creation/acquisition. While the heightened interest has been primarily Covid-led, it's improbable the patronage will subside once the pandemic ends. Audience habits around content consumption have changed forever. OTT businesses struggled to find content to retain the newly acquired and hungry for content eyeballs, with the slowdown of traditional film and show production due to social distancing and lockdown.