How organizations can improve processes and capture value through enterprise cognitive computing. Artificial intelligence invariably conjures up visions of self-driving vehicles, obliging personal assistants, and intelligent robots. But AI's effect on how companies operate is no less transformational than its impact on such products. Enterprise cognitive computing -- the use of AI to enhance business operations -- involves embedding algorithms into applications that support organizational processes.1 ECC applications can automate repetitive, formulaic tasks and, in doing so, deliver orders-of-magnitude improvements in the speed of information analysis and in the reliability and accuracy of outputs. For example, ECC call center applications can answer customer calls within 5 seconds on a 24-7-365 basis, accurately address their issues on the first call 90% of the time, and transfer complex issues to employees, with less than half of the customers knowing that they are interacting with a machine.2