Digital humans could end up replacing supermodels as artificial intelligence is set to revolutionise the way we order clothes online. A German company has launched a system that sees state-of-the-art'digital humans' pose for campaigns. The digi-models, who come with names including Joy, Nina, Noah and Theo, can be customised and individualised to a brand's preference. A German company has launched a system that sees state-of-the-art'digital humans' pose for campaigns There is also the option for real models, such as Kate Moss or Kaia Gerber, to licence their likenesses. They can either be recreated completely digitally or have a scan done of their entire body.