Shopkeepers in emerging markets seldom use technology only to have a better "picture" of their business, they usually have been running their shops for many years and think they know everything they need to in order to be successful. They are drawn to much more tangible value propositions if they are to use an electronic POS system. The value prop has to address a real, instant, and tangible pain point. At the same time, on-boarding barriers and learning curves have to be taken down or reduced. In Frogtek we try to achieve this by using data and algorithms to automatically build and update a massive product database and eliminate the need to create from scratch the shop inventory before the system is rolled out, by offering a pricing feature that automatically adapts to the shop's price-levels and provides accurate pricing suggestions when new products show up.