Celent has released a new report titled Artificial Intelligence in Insurance: Use Cases from Early Adopters. The report was written by Wenli Yuan, a senior analyst with Celent's Insurance practice. Leveraging artificial intelligence, insurers are able to engage with consumers in a faster and more consistent manner. They can use virtual customer service representatives at contact centers to free up staff to deal with more complicated inquiries; use robo advisors to provide consistent, rule-based advisory services at an affordable cost; and use virtual assistants to guide processes and related transactions. Insurers can also upgrade authentication mechanisms to biometrics authentication, such as voice recognition.