E-commerce platforms are increasingly reliant on recommendation systems to enhance user experience, retain customers, and, in most cases, drive sales. The integration of machine learning methods into these systems has significantly improved their efficiency, personalization, and scalability. This paper aims to highlight the current trends in e-commerce recommendation systems, identify challenges, and evaluate the effectiveness of various machine learning methods used, including collaborative filtering, content-based filtering, and hybrid models. A systematic literature review (SLR) was conducted, analyzing 38 publications from 2013 to 2025. The methods used were evaluated and compared to determine their performance and effectiveness in addressing e-commerce challenges.

The extreme rise of the Internet of Things and the increasing access of people to web applications have led to the expanding use of diverse e-commerce solutions, which was even more obvious during the COVID-19 pandemic. Large amounts of heterogeneous data from multiple sources reside in e-commerce environments and are often characterized by data source inaccuracy and unreliability. In this regard, various fusion techniques can play a crucial role in addressing such challenges and are extensively used in numerous e-commerce applications. This paper’s goal is to conduct an academic literature review of prominent fusion-based solutions that can assist in tackling the everyday challenges the e-commerce environments face as well as in their needs to make more accurate and better business decisions. For categorizing the solutions, a novel 4-fold categorization approach is introduced including product-related, economy-related, business-related, and consumer-related solutions, followed by relevant subcategorizations, based on the wide variety of challenges faced by e-commerce. Results from the 65 fusion-related solutions included in the paper show a great variety of different fusion applications, focusing on the fusion of already existing models and algorithms as well as the existence of a large number of different machine learning techniques focusing on the same e-commerce-related challenge.

Individual business processes have been changing since the Internet was created, and they are now oriented towards a more distributed and collaborative business model, in an e-commerce environment that adapts itself to the competitive and changing market conditions. This paper presents a multi-agent system architecture for supply chain management, which explores different strategies and offers solutions in a distributed e-commerce environment. The system is designed to support different types of interfaces, which allow interoperating with other business models already developed. In order to show how the entire multi-agent system is being developed, the implementation of a collaborative agent is presented and explained.

Reputation models depend on the ratings provided by buyers togauge the reliability of sellers in multi-agent based e-commerce environment. However, there is no prevention forthe cases in which a buyer misjudges a seller, and provides a negative rating to an original satisfactory transaction. In this case,how should the seller get his reputation repaired andutility loss recovered? In this work, we propose a mechanism to mitigate the negativeeffect of the misreported ratings. It temporarily inflates the reputation of thevictim seller with a certain value for a period of time. This allows the seller to recover hisutility loss due to lost opportunities caused by the misreported ratings. Experiments demonstrate the necessity and effectiveness of the proposed mechanism.