A drone flies Feb. 27, 2015, over Reims, northwestern France. SAN FRANCISCO -- The national group that represents companies that make and sell drones has split, with those focused on consumers leaving to form their own organization. Four drone companies left the Small UAV Coalition on Thursday. While still tightly aligned with the coalition on big issues, the break-away companies plan to create a still-unnamed group to very specifically focus on consumer issues, said GoPro spokesman Jeff Brown. As the drone market matures, a shifting of needs was inevitable. Larger companies such as Amazon's Prime Air, Alphabet's Google X and others are looking more at drones for delivery, cargo and more commercial uses.

A drone flies Feb. 27, 2015, over Reims, northwestern France. SAN FRANCISCO -- The national group that represents companies that make and sell drones has split, with those focused on consumers leaving to form their own organization. Four drone companies left the Small UAV Coalition on Thursday. While still tightly aligned with the coalition on big issues, the break-away companies plan to create a still-unnamed group to very specifically focus on consumer issues, said GoPro spokesman Jeff Brown. As the drone market matures, a shifting of needs was inevitable. Larger companies such as Amazon's Prime Air, Alphabet's Google X and others are looking more at drones for delivery, cargo and more commercial uses.