Applying machine learning in marketing automation is not rocket science. It has one and only one purpose: make marketers' life easier. It helps you focus only the most important data, performs the must-have, but repetitive todos. Therefore your scope of duties will move to a more strategic position as a marketer. I'm about to I show you 4 examples when machine learning in marketing automation could truly help you.

In last week's article, we discussed the benefits and drawbacks of split testing and the advantages of using AI-powered workflow optimization to achieve higher conversion. And to make it relevant I included an example email course, to show you how you can increase the open rate of your emails in drip campaigns. This article continues with one more use case where you can take a look at how to increase the click rates of your onboarding emails with machine learning. So let's move along the buyer journey from the consideration to the decision stage. Like in the case of the email course the purpose of an onboarding email sequence is education.

I think we can all agree on the fact that split testing is an effective method to find out what works best and get more out of your existing traffic. It's extremely useful since it can be applied to a number of different things: subject lines and content of emails, landing pages, home pages, creatives for ads and the list goes on. Also, you can find articles, case studies on split testing for almost anything, except drip campaigns. It's because experimenting with automated emails takes a lot of time and preparation. It is nearly impossible and too technical with most marketing automation tools.

Applying machine learning in marketing automation is not rocket science. It has one and only one purpose: make marketers' life easier. It helps you focus only the most important data, performs the must-have, but repetitive todos. Therefore your scope of duties will move to a more strategic position as a marketer. I'm about to I show you 4 examples when machine learning in marketing automation could truly help you.

Applying machine learning in marketing automation is not rocket science. It has one and only one purpose: make marketers' life easier. It helps you focus only the most important data, performs the must-have, but repetitive todos. Therefore your scope of duties will move to a more strategic position as a marketer. I'm about to I show you 4 examples when machine learning in marketing automation could truly help you.