Since customer-centric digital strategies are now the norm for successful brands, the current focus should be on ways to use new tools and tech to differentiate your brand experience from the competition. This is not so different from how brick-and-mortar shops operate: Customers walk in and are immersed in specific branding techniques, marketing strategies, and options for connection and personalized interaction. This is a tried-and-true formula for in-person shopping, so why shouldn't it be translated to digital storefronts as well? Let's look at some of the ways that brands can leverage emerging tech to create a powerful, profitable personalization experience. There are endless statistics about how important it is for consumers to feel like they are getting an individualized experience.

In less than a year, these same scholars will be writing about the "future of labor," and given the speed of innovation, by the time these articles are published, they will be made obsolete. Based on the research recently conducted by the newly formed Stanford Digital Economy Lab, before the pandemic, in early March, remote workers represented 15% of the workforce in enterprise-level organizations. Now that number is well over 50%, and the trajectory is steepening daily as we record higher levels of infections. In this article, we will attempt to build on our current understanding of the future of work and to identify potential challenges that could arise for different demographic groups. Dropbox was the first major digitized company to announce a remote-first work environment for all of its employees.