dna-based app betray
Why DNA-based Apps Betray the Open Promise of Online Dating
Get out of the way, Tinder. There's a new dating app on the scene hoping to disrupt the way we find that one special person to eventually melt down in an IKEA with over the relative merits of a Kvikne wardrobe versus a Trysil. Described by Wired as "a sort of 23andMe meets Tinder meets monogamists," Pheramor's secret to success is your DNA. That's right--for a low-rate of $19.99 plus a $10 monthly membership fee, the Houston-based online dating startup promises to match local singles who are compatible not only socially but genetically. The app's matching algorithm analyzes 11 special "attraction genes" supposedly linked to our pheromones--olfactory signals that some believe trigger attraction.