Re-ranking is a process of rearranging ranking list to more effectively meet user demands by accounting for the interrelationships between items. Existing methods predominantly enhance the precision of search results, often at the expense of diversity, leading to outcomes that may not fulfill the varied needs of users. Conversely, methods designed to promote diversity might compromise the precision of the results, failing to satisfy the users' requirements for accuracy. To alleviate the above problems, this paper proposes a Preference-oriented Diversity Model Based on Mutual-information (PODM-MI), which consider both accuracy and diversity in the re-ranking process. Specifically, PODM-MI adopts Multidimensional Gaussian distributions based on variational inference to capture users' diversity preferences with uncertainty. Then we maximize the mutual information between the diversity preferences of the users and the candidate items using the maximum variational inference lower bound to enhance their correlations. Subsequently, we derive a utility matrix based on the correlations, enabling the adaptive ranking of items in line with user preferences and establishing a balance between the aforementioned objectives. Experimental results on real-world online e-commerce systems demonstrate the significant improvements of PODM-MI, and we have successfully deployed PODM-MI on an e-commerce search platform.

Link recommendation, which recommends links to connect unlinked online social network users, is a fundamental social network analytics problem with ample business implications. Existing link recommendation methods tend to recommend similar friends to a user but overlook the user's diversity preference, although social psychology theories suggest the criticality of diversity preference to link recommendation performance. In recommender systems, a field related to link recommendation, a number of diversification methods have been proposed to improve the diversity of recommended items. Nevertheless, diversity preference is distinct from diversity studied by diversification methods. To address these research gaps, we define and operationalize the concept of diversity preference for link recommendation and propose a new link recommendation problem: the diversity preference-aware link recommendation problem. We then analyze key properties of the new link recommendation problem and develop a novel link recommendation method to solve the problem. Using two large-scale online social network data sets, we conduct extensive empirical evaluations to demonstrate the superior performance of our method over representative diversification methods adapted for link recommendation as well as state-of-the-art link recommendation methods.