How the case gets resolved could have major implications for both AI and Hollywood going forward. "I really think the only thing that can stop AI companies doing what they're doing is the law," says Ed Newton-Rex, the CEO of nonprofit organization Fairly Trained, which provides certifications for AI models trained on licensed data. "If these lawsuits are successful, that is what will hopefully stop AI companies from exploiting people's life's work." AI companies train their models upon vast amounts of data scoured from across the web. Midjourney, which allows its millions of registered users to generate images from prompts, faces a class-action suit led by artists including Kelly McKernan, who found that users were inputting the artist's name as a keyword in Midjourney to spit out eerily similar artworks.