Melda believes that leaving one's comfort zone helps to find themselves. She left her comfort zone by setting up her first company, digital transformation consultancy, in the UAE, after leaving her director and management member position in one of the biggest digital companies in Europe. Though it may sound a bit risky, Melda always asks who the risk taker is? Are the ones who sit on the comfort zones or are the ones who take the risk to leave that zone? She is a strong supporter of the second one. "When I told one of the board members that I wanted to leave my position, he was so surprised. He said to me that Melda you cannot do this, you're 30 years old and you cannot get the same position again. I replied as I'm 30 now and holding a director and management member position in such a big company. Guess what I can do when I reach 40," she recollects.