digital news initiative
Lenny Letter's Open Rate, Digital News Initiative, CEO Fraud, and This Week in AI - Eazl Blog
The Lenny Letter This is a project from Lena Dunham and her partner, Jenni Konner, and is essentially just an email newsletter, but it has become very popular. It offers perspective on politics and society for a mostly female audience and it is attracted over 400,000 subscribers in six months. What's most important about the Lenny Letter is that it has a 65% open rate and advertisers are taking notice. In tech and growth hacking, engagement is still what matters most in marketing. You can check out the Lenny Letter at lennyletter.com.