The future of fashion, according to Epson, is all about customization – from the prints and colors we choose to wear, to indeed the size and shape that best suits us. Tie together digital printing, a bit of artificial intelligence and some robotics on the end, and it's a vision that's not too far off, which is precisely what the technology company is hoping to help make possible on all accounts. Its senior team, including global president Minoru Usui, was in New York last week to host its third annual "Digital Couture" event. This saw 13 design teams from across North and Latin America leveraging Epson's dye-sublimation and direct-to-fabric printing technology to create small collections that were presented during an evening event held ahead of New York Fashion Week. The occasion also served to officially introduce the fact Epson acquired Italian textile printer manufacturer Robustelli in 2016.