Internet users will find it harder to search for pirated films and music and illegally streamed live football matches under a new plan to crackdown on piracy websites. Search engine companies Google and Bing have signed up to a voluntary code of practice aimed at preventing users from visiting disreputable content providers. The code, the first of its kind in the UK, will accelerate the demotion of illegal sites following notices from rights holders. It means those who search for content such as music videos, digital books and football coverage will more likely to be taken to bona fide providers rather than pirate sites, where a user's security may be at risk. The changes are expected to be rolled out by the summer.