Due to the recent acquisition of DeepMind by Google for an estimated $500 million, and the movement of some academic experts to high-profile tech giants, there has been a lot of buzz surrounding the potential impact deep learning will have in the field of analytics. At FICO, we're excited about this emerging machine learning technology and want to share how we think it fits into the world of analytics. Many advances in analytics and machine learning have been based on our understanding of how the brain works. Deep learning is no exception -- it takes its inspiration from our understanding of the cortex in the brain. The brain has many regions which form a hierarchy of processing, where sensory data flows from one region to another, being transformed and combined with other information along the way.