Big Blue is bringing its Watson artificial intelligence tools to the enterprise world in a big way, with new tools announced this week for marketing, commerce, supply chains, and human resources. IBM also rolled out a new hybrid cloud database solution, cognitive capabilities for iOS apps, and services for developers using the Slack collaboration platform. The company announced the new products and services at its World of Watson event taking place this week in Las Vegas. The conference is dedicated to promoting IBM's artificial intelligence technologies. One of the key themes of this year's conference is how Watson can help business professionals.

The company announced the new products and services at its World of Watson event taking place this week in Las Vegas. The conference is dedicated to promoting IBM's artificial intelligence technologies. One of the key themes of this year's conference is how Watson can help business professionals. In particular, IBM is promoting its latest solutions as a way for professionals to analyze big datasets. "Helping professionals augment their existing knowledge and experience without needing to engage a data analyst empowers them to make more informed business decisions, spot opportunities and take action with confidence," the company said in a statement.