Now, the power of proprietary, permission-based data, high-fidelity behavioral signals and outcome-based AI come together with leading DSP and DMP technology to deliver personalized experiences at scale. Integrated with the Zeta Data Cloud, marketers can now access 2.2 billion probabilistic profiles, 750M connected deterministic profiles and over 500 Zeta Intender Audiences right in the DSP. Zeta's proprietary Data and Marketing Clouds, along with the acquired industry-leading technologies, enable marketers to deliver true personal experiences in the moments that matter. RESULT Two-fold increase in open rate and over 2400% lift in click to open rate!