Establish a solid data foundation: Achieved through an agile data supply chain with cloud-based and scalable platforms. Such a foundation helped one of our clients realize a 40 percent increase in conversion rates for new lending products--this was over and above the industry benchmarks. Ensure data is secure, relevant and trustworthy: Accomplished through robust data governance, metadata management and data veracity solutions. This is enabled by machine learning (ML) or artificial intelligence (AI) technologies, right people structures and processes. According to our research, only a third of firms trusted their data enough to use it effectively and derive value from it.