Learn methods of data analysis and their application to real-world data sets This updated second edition serves as an introduction to data mining methods and models, including association rules, clustering, neural networks, logistic regression, and multivariate analysis. The authors apply a unified white box approach to data mining methods and models. This approach is designed to walk readers through the operations and nuances of the various methods, using small data sets, so readers can gain an insight into the inner workings of the method under review. Chapters provide readers with hands-on analysis problems, representing an opportunity for readers to apply their newly-acquired data mining expertise to solving real problems using large, real-world data sets. Data Mining and Predictive Analytics, Second Edition: * Offers comprehensive coverage of association rules, clustering, neural networks, logistic regression, multivariate analysis, and R statistical programming language * Features over 750 chapter exercises, allowing readers to assess their understanding of the new material * Provides a detailed case study that brings together the lessons learned in the book * Includes access to the companion website, www.dataminingconsultant.com,

Regression is arguably the workhorse of statistics. Despite its popularity, however, it may also be the most misunderstood. The answer might surprise you: There is no such thing as Regression. The Dependent Variable is something you want to predict or explain. In a Marketing Research context it might be Purchase Interest measured on a 0-10 rating scale.

Regression is arguably the workhorse of statistics. Despite its popularity, however, it may also be the most misunderstood. The answer might surprise you: There is no such thing as Regression. The Dependent Variable is something you want to predict or explain. In a Marketing Research context it might be Purchase Interest measured on a 0-10 rating scale.

Guest blog by Kevin Gray.. Kevin is president of Cannon Gray, a marketing science and analytics consultancy. Regression is arguably the workhorse of statistics. Despite its popularity, however, it may also be the most misunderstood. The answer might surprise you: There is no such thing as Regression. The Dependent Variable is something you want to predict or explain.

Guest blog by Kevin Gray.. Kevin is president of Cannon Gray, a marketing science and analytics consultancy. Regression is arguably the workhorse of statistics. Despite its popularity, however, it may also be the most misunderstood. The answer might surprise you: There is no such thing as Regression. The Dependent Variable is something you want to predict or explain.

Data mining is an integrated application in the Data Warehouse and describes a systematic process for pattern recognition in large data sets to identify conclusions and relationships. Using statistical methods, or genetic algorithms, data files can be automatically searched for statistical anomalies, patterns or rules. Wikipedia defines Data Mining as "Data mining is an interdisciplinary subfield of computer science. It is the computational process of discovering patterns in large data sets involving methods at the intersection of artificial intelligence, machine learning, statistics, and database systems. The overall goal of the data mining process is to extract information from a data set and transform it into an understandable structure for further use."

Data mining is an integrated application in the Data Warehouse and describes a systematic process for pattern recognition in large data sets to identify conclusions and relationships. Using statistical methods, or genetic algorithms, data files can be automatically searched for statistical anomalies, patterns or rules. Wikipedia defines Data Mining as "Data mining is an interdisciplinary subfield of computer science. It is the computational process of discovering patterns in large data sets involving methods at the intersection of artificial intelligence, machine learning, statistics, and database systems. The overall goal of the data mining process is to extract information from a data set and transform it into an understandable structure for further use."