Amazon Web Services (AWS), the cloud computing arm of ecommerce giant Amazon, plans to make inroads into the over-the-top (OTT) content providers market in India with their data analytics and artificial intelligence platform. Speaking to ET, Bikram Bedi, the head of India region, Amazon Web Services said that globally, and here, media & entertainment has been a huge focus for the company. They work with OTT platforms or linear TV platforms like Hotstar, Voot (from Viacom18), Netflix, Amazon Prime, Sony, Zee TV, NDTV.com, The company's service called Midas from Elemental allows customers to monetise video offerings. Amazon Web Services will help OTT, media and entertainment players in the entire media life-chain right from downloading content to delivering it to customers. "So around analytics on video, we've launched a platform called Rekognition, which allows you to take video streams, store them in S3, and then analyse.