"Customers can't just go buy an'AI'" Today we're pleased to be joined by Darren Roos, the CEO of enterprise software vendor IFS. Enterprise tech buyers are under more and more pressure to innovate faster, grow globally, and deliver healthy margins. Yet when they look to the market for ways through, they are bombarded by vendors slinging their latest offerings associated with some of the biggest tech buzzwords of the day. It's no surprise then that the biggest challenge companies face is navigating this very complex enterprise technology landscape, which is a crowded and noisy space of offerings that promise to fix a myriad of business problems. Many of our customers consider themselves to be in a catch-22: on the one hand, they need to have processes in place to deal with whatever that'future' might entail, but without clear insight into what impact various future scenarios will have on their business, they're unsure how to plan effectively – and which technologies will support this planning.