With technological advancements and Big Data, businesses are building more complex techniques and algorithms to identify risks. Using Machine Learning techniques, businesses are able to build Customer Risk Profiling models which enable the identification of likelihood and probability of customers being a risk. Machine learning, is beginning to create new avenues in the lending market. Machine Learning is an extension of artificial intelligence, that enables computers or robots with the ability to learn, analyze and predict, using algorithms that iteratively learn from data. It empowers the system to learn and adapt itself.