Business users don't have to be data scientists to benefit from big data. By using AI-powered customer analytics platforms that present data from a wide variety of channels in easily understood visuals they can gain actionable insights, says, Derek Wang, co-founder & CEO, Stratifyd. Welcome to the 2019 edition of CDP Buyers' Guide. As customer data platforms are becoming increasingly necessary for enterprise marketers, it is also becoming more complex to choose the best fit CDP platform amongst the pool of new and old vendors. Data scientists are sought after by companies around the world to extract meaning from and interpret data using tools and methods ranging from statistics and machine learning, to human reasoning.