If there's one thing that AI can't do, it's be human. But that's not necessarily a bad thing because, even the least sophisticated bots today can analyze massive amounts of data in seconds, spit out mathematical results and continue those tasks nigh on forever. So, while AI tools can't technically be human (they are still robots, after all), they can do a lot of things only humans could once do. And bots' sophistication is hardly limited to self-driving cars or board-game world championships: Human or not, this technologycan be used to build healthier, longer-lasting relationships with customers. One very human experience is giving and receiving feedback, quality feedback.