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Artificial intelligence (AI), machine learning and deep learning are set to become some of the most transformational technologies in the history of the world, affecting most aspects of our lives whether we're conscious of it or not. The application of these technologies will likely reshape how people work, study, travel, govern, consume and pursue leisure activities. In turn, that process will almost certainly throw up new ethical, moral, legal and regulatory challenges that have only just started to be discussed. While potentially transformative, AI technologies are by no means novel, with conceptual and technological lineages going back decades, if not centuries. What is new, especially over the last three to five years, is the integration of machine learning functionality in business environments to improve and automate enterprise processes.