Amazon announced its "Day 1" hardware program last year as a way to build unusual hardware products in limited quantities, get feedback from users and eventually make them more widely available. In fact, Amazon's Echo Frames are the first bit of hardware to "graduate" from Day 1 to general availability. Now, the company is expanding Day 1 with a new program called "Built It." Like Day 1, Built It features some unconventional devices, but it's directly taking consumer interest into account when deciding whether to sell the products at all in a way that's similar to what Kickstarter and Indiegogo have been doing. The first three Built It products -- a cuckoo clock, smart nutrition scale and sticky note printer -- were announced today. You can order them now, but Amazon will only make them if they hit a sales goal by March 19th.