crisis communication plan
Why Chatbots Should Be Part Of Your Crisis Communications Plan
Back in 1966, the first chatbot, Eliza, was created by Joseph Weizenbaum at MIT. Eliza operated very simply and ran scripts imitating a therapist. Users would input words to Eliza's system and Eliza would use those words to choose a prescripted response. While Eliza certainly wasn't up to handling the complex tasks of today's chatbots, the idea that people could interact meaningfully with chatbot technology kicked off nearly 60 years ago and remains a viable communication process today. In fact, on Facebook alone, there are reportedly 300,000 chatbots currently active and more than eight billion messages are exchanged via chatbots every month. I get it, you get, the business world gets it.