Welcome to the exciting world of graphic design where creativity has no more limits. AI has been rapidly evolving in recent years, and it has already started to revolutionise the way we approach design. This can save designers a lot of time and effort, allowing them to focus on the more creative aspects of their work. One of the most significant advantages of using AI in graphic design is that it can help designers generate new and innovative ideas. AI-powered tools can analyze vast amounts of data, identify patterns, and offer suggestions that human designers might not have thought of otherwise.

Often pitched against one another, technology and creativity are seen by many as polar opposites, seeking entirely different outcomes from entirely different methods. Machine learning in particular can often, at first glance, be considered as something at odds with creativity. However, in my experience, artificial intelligence is actually one of the most creative and dynamic technologies that exists today, and here's why. Machine learning is not one technology but the science behind a whole suite of different cognitive tools that use data to help make predictions. It accelerates the adaptability to consumer behaviour changes, and helps marketers modify their creative strategies to the right user, with the right message, at the right time. Although machine learning relies on technology to make decisions, the way it learns how to make these predictions is, in itself, a creative process.

Artificial Intelligence (AI) is an intriguing concept that has fascinated experts and laymen alike for years now. Technology in 2018 is moving at a breakneck speed, and it is safe to say that man today has significantly more power in his pocket than he had in his entire home back in the 90s. There have been immense breakthroughs in the field of machine learning and deep learning. These concepts have allowed machines to process and analyze information themselves in a very sophisticated manner. Thanks to these AI developments; machines can now perform complex functions such as facial recognition.

Always a highlight of the advertising year, The Festival of Media is an international celebration of excellence in media, attended by almost 250 global brands, as well as agencies, media owners, and adtech companies. With awards recognising everything from the Best Use of New Technology to Creative Use of Data, it is also the ideal setting to observe the synergy of technology and creativity first-hand. GingerMay PR attended this year's event at the Cavalieri Hotel in Rome to gain deeper insight into the topics currently impacting the industry. Measurement and verification of digital advertising was a key theme throughout the festival, with panel sessions indicating that advertisers are finally waking up to the need to implement the same safeguards in digital they have long expected in offline media. Because digital has grown without accepted standards for so long, even the most basic measurements such as impressions and CPM seem like a step-up, but advertisers should be aiming higher.