The principles are laid out with the hope that tech giants will create safe AI systems. The rebirth of Artificial Intelligence has prompted many a commentator to speculate as to the ethical and moral makeup of the technology. Some fear that the rise of AI spells doom for humanity, which has led to calls for the establishment of ethics and bodies to monitor the development of the technology and how it will be used. One of those involved in addressing the ethical development of AI for businesses is Sage. The cloud accounting software firm revealed'The Ethics of Code: Developing AI for Business with Five Core Principles' at the Sage Summit Canada.