We introduce a novel self-supervised multi-modal relational item representation learning framework designed to infer substitutable and complementary items. Existing approaches primarily focus on modeling item-item associations deduced from user behaviors using graph neural networks (GNNs) or leveraging item content information. However, these methods often overlook critical challenges, such as noisy user behavior data and data sparsity due to the long-tailed distribution of these behaviors. In this paper, we propose MMSC, a self-supervised multi-modal relational item representation learning framework to address these challenges. Specifically, MMSC consists of three main components: (1) a multi-modal item representation learning module that leverages a multi-modal foundational model and learns from item metadata, (2) a self-supervised behavior-based representation learning module that denoises and learns from user behavior data, and (3) a hierarchical representation aggregation mechanism that integrates item representations at both the semantic and task levels. Additionally, we leverage LLMs to generate augmented training data, further enhancing the denoising process during training. We conduct extensive experiments on five real-world datasets, showing that MMSC outperforms existing baselines by 26.1% for substitutable recommendation and 39.2% for complementary recommendation. In addition, we empirically show that MMSC is effective in modeling cold-start items.

In recent years, complementary recommendation has received extensive attention in the e-commerce domain. In this paper, we comprehensively summarize and compare 34 representative studies conducted between 2009 and 2024. Firstly, we compare the data and methods used for modeling complementary relationships between products, including simple complementarity and more complex scenarios such as asymmetric complementarity, the coexistence of substitution and complementarity relationships between products, and varying degrees of complementarity between different pairs of products. Next, we classify and compare the models based on the research problems of complementary recommendation, such as diversity, personalization, and cold-start. Furthermore, we provide a comparative analysis of experimental results from different studies conducted on the same dataset, which helps identify the strengths and weaknesses of the research. Compared to previous surveys, this paper provides a more updated and comprehensive summary of the research, discusses future research directions, and contributes to the advancement of this field.

Complementary recommendation gains increasing attention in e-commerce since it expedites the process of finding frequently-bought-with products for users in their shopping journey. Therefore, learning the product representation that can reflect this complementary relationship plays a central role in modern recommender systems. In this work, we propose a logical reasoning network, LOGIREC, to effectively learn embeddings of products as well as various transformations (projection, intersection, negation) between them. LOGIREC is capable of capturing the asymmetric complementary relationship between products and seamlessly extending to high-order recommendations where more comprehensive and meaningful complementary relationship is learned for a query set of products. Finally, we further propose a hybrid network that is jointly optimized for learning a more generic product representation. We demonstrate the effectiveness of our LOGIREC on multiple public real-world datasets in terms of various ranking-based metrics under both low-order and high-order recommendation scenarios.

Embedding based product recommendations have gained popularity in recent years due to its ability to easily integrate to large-scale systems and allowing nearest neighbor searches in real-time. The bulk of studies in this area has predominantly been focused on similar item recommendations. Research on complementary item recommendations, on the other hand, still remains considerably under-explored. We define similar items as items that are interchangeable in terms of their utility and complementary items as items that serve different purposes, yet are compatible when used with one another. In this paper, we apply a novel approach to finding complementary items by leveraging dual embedding representations for products. We demonstrate that the notion of relatedness discovered in NLP for skip-gram negative sampling (SGNS) models translates effectively to the concept of complementarity when training item representations using co-purchase data. Since sparsity of purchase data is a major challenge in real-world scenarios, we further augment the model using synthetic samples to extend coverage. This allows the model to provide complementary recommendations for items that do not share co-purchase data by leveraging other abundantly available data modalities such as images, text, clicks etc. We establish the effectiveness of our approach in improving both coverage and quality of recommendations on real world data for a major online retail company. We further show the importance of task specific hyperparameter tuning in training SGNS. Our model is effective yet simple to implement, making it a great candidate for generating complementary item recommendations at any e-commerce website.