Casting the net wider to take in global shopping preferences and real-time purchasing behaviour, The Trending Store, which opened in London's Westfield Shopping centre this week, is using AI to analyse social media data to extrapolate the'top 100 fashion items'. The trending products, which span high-street and designer looks across fashion, accessories and footwear, are then collected each morning by a team of stylists from the retail stores at Westfield London. The data analytics are being performed by NextAtlas, who track 400,000 early adopters spread across 1,000 cities worldwide to determine the top 100 items. Screens in The Trending Store show exactly where each trend originates from, so shoppers can see which city or country is influencing the popularity of the item. This is perhaps the first foray into shopping centres providing AI-driven multi-brand solutions that helps get trending styles and colours in front of customers at the right time.