Many sequential recommender systems suffer from the cold start problem, where items with few or no interactions cannot be effectively used by the model due to the absence of a trained embedding. Content-based approaches, which leverage item metadata, are commonly used in such scenarios. One possible way is to use embeddings derived from content features such as textual descriptions as initialization for the model embeddings. However, directly using frozen content embeddings often results in suboptimal performance, as they may not fully adapt to the recommendation task. On the other hand, fine-tuning these embeddings can degrade performance for cold-start items, as item representations may drift far from their original structure after training. We propose a novel approach to address this limitation. Instead of entirely freezing the content embeddings or fine-tuning them extensively, we introduce a small trainable delta to frozen embeddings that enables the model to adapt item representations without letting them go too far from their original semantic structure. This approach demonstrates consistent improvements across multiple datasets and modalities, including e-commerce datasets with textual descriptions and a music dataset with audio-based representation.

User and item cold starts present significant challenges in industrial applications of recommendation systems. Supplementing user-item interaction data with metadata is a common solution-but often at the cost of introducing additional biases. In this work, we introduce an augmented EASE model that seamlessly integrates both user and item side information to address these cold start issues. Our straightforward, autoencoder-based method produces a closed-form solution that leverages rich content signals for cold items while refining user representations in data-sparse environments. Importantly, our method strikes a balance by effectively recommending cold start items and handling cold start users without incurring extra bias, and it maintains strong performance in warm settings. Experimental results demonstrate improved recommendation accuracy and robustness compared to previous collaborative filtering approaches. Moreover, our model serves as a strong baseline for future comparative studies.

With numerous pieces of information emerging daily and greatly influencing people's lives, large-scale recommendation systems are necessary for timely bridging the users with their desired information. However, the existing widely used embedding-based recommendation systems have a shortcoming in recommending new items because little interaction data is available for training new item ID embedding, which is recognized as item cold start problem. The gap between the randomly initialized item ID embedding and the well-trained warm item ID embedding makes the cold items hard to suit the recommendation system, which is trained on the data of historical warm items. To alleviate the performance decline of new items recommendation, the distribution of the new item ID embedding should be close to that of the historical warm items. To achieve this goal, we propose an Adversarial Variational Autoencoder Warm-up model (AVAEW) to generate warm-up item ID embedding for cold items. Specifically, we develop a conditional variational autoencoder model to leverage the side information of items for generating the warm-up item ID embedding. Particularly, we introduce an adversarial module to enforce the alignment between warm-up item ID embedding distribution and historical item ID embedding distribution. We demonstrate the effectiveness and compatibility of the proposed method by extensive offline experiments on public datasets and online A/B tests on a real-world large-scale news recommendation platform.

A major challenge in collaborative filtering methods is how to produce recommendations for cold items (items with no ratings), or integrate cold item into an existing catalog. Over the years, a variety of hybrid recommendation models have been proposed to address this problem by utilizing items' metadata and content along with their ratings or usage patterns. In this work, we wish to revisit the cold start problem in order to draw attention to an overlooked challenge: the ability to integrate and balance between (regular) warm items and completely cold items. In this case, two different challenges arise: (1) preserving high quality performance on warm items, while (2) learning to promote cold items to relevant users. First, we show that these two objectives are in fact conflicting, and the balance between them depends on the business needs and the application at hand. Next, we propose a novel hybrid recommendation algorithm that bridges these two conflicting objectives and enables a harmonized balance between preserving high accuracy for warm items while effectively promoting completely cold items. We demonstrate the effectiveness of the proposed algorithm on movies, apps, and articles recommendations, and provide an empirical analysis of the cold-warm trade-off.

Designing recommendation systems with limited or no available training data remains a challenge. To that end, a new combinatorial optimization problem is formulated to generate optimized item selection for experimentation with the goal to shorten the time for collecting randomized training data. We first present an overview of the optimized item selection problem and a multi-level optimization framework to solve it. The approach integrates techniques from discrete optimization, unsupervised clustering, and latent text embeddings. We then discuss how to incorporate optimized item selection with active learning as part of randomized exploration in an ongoing fashion.