The numerous reports on the growth, potential and effects of artificial intelligence (AI), IoT, and machine learning have caused many businesses to question what it will all mean for them. Automation, in one form or another, is already a part of our daily lives. A recent ADP report said Asia Pacific business leaders are increasingly recognising how AI technology can translate into higher productivity for organisations. While there has been a lot of discussions and analysis into how AI will disrupt and transform Australian business, cognitive computing, which is the hidden backbone of AI, hardly gets a mention. Cognitive computing is essentially the simulation of human thoughts through processes in a computerised model.