Neom Tech & Digital Company, a subsidiary of Neom, is building a 3D cognitive digital twin metaverse platform, which aims to enable a "ground-breaking, mixed-reality" model for urban living. Called XVRS, the platform was announced at the Leap22 technology event which has been taking place in Riyadh, Saudi Arabia from 1-3 February. Combining digital and physical architectures with hyper-connected technologies and artificial intelligence (AI), XVRS seeks to seamlessly integrate the virtual and real worlds. Neom is a region in northwest Saudi Arabia on the Red Sea being built from the ground up as a living laboratory. Neom Tech & Digital Company was founded in 2021 as its first subsidiary, charged with helping to create an ecosystem of cognitive technologies to co-invent the future of living.