Today, sales and marketing teams are faced with new challenges: consumers, although constantly connected, are becoming harder and harder to reach as messages get lost in a plethora of media and notifications. The superficial personalization of automated messages is no longer enough to stand out in consumer inboxes. In our recent Expert View, Elena Ndrepepa, Frank Niemann and I discuss how artificial intelligence is being integrated into client acquisition processes. Artificial intelligence (AI) is defined by PAC as the combined use of algorithms, knowledge bases (big data sets) and neural networks/deep learning techniques to mimic and complement human abilities in a variety of domains. For marketers and sales teams, AI applied to client acquisition is becoming increasingly popular.