An approach is presented treating decision theory as a probabilistic theory based on quantum techniques. Accurate definitions are given and thorough analysis is accomplished for the quantum probabilities describing the choice between separate alternatives, sequential alternatives characterizing conditional quantum probabilities, and behavioral quantum probabilities taking into account rational-irrational duality of decision making. The comparison between quantum and classical probabilities is explained. The analysis demonstrates that quantum probabilities serve as an essentially more powerful tool of characterizing various decision-making situations including the influence of psychological behavioral effects.

The procedure of tossing quantum coins and dice is described. This case is an important example of a quantum procedure because it presents a typical framework employed in quantum information processing and quantum computing. The emphasis is on the clarification of the difference between quantum and classical conditional probabilities. These probabilities are designed for characterizing different systems, either quantum or classical, and they, generally, cannot be reduced to each other. Thus the L\"{u}ders probability cannot be treated as a generalization of the classical conditional probability. The analogies between quantum theory of measurements and quantum decision theory are elucidated.