Artificial intelligence (AI) is fundamentally altering all industries, and chatbots powered by AI are emerging as a viable customer service channel. Well-designed chatbots provide a customer experience (CX) in which clients are unsure whether they are conversing with a human or a computer. To recognise the content and context of client requests and queries, AI has come a long way. Chat channels typically respond to client questions using keywords. In truth, the platforms are well-documented authentication methods.

The travel industry today is constantly facing the burgeoning pressure of bringing forth innovation and use of technology to deliver enhanced customer experiences and seamless services across touchpoints. Artificial Intelligence is one such technology that has augmented the travel space in giving customized user-centric solutions. Chatbots have the capability of automating the various process in a travelers customer journey and provide a streamlined user experience.