Everyone is raving about how chatbots are the newest and best marketing strategy to use… and if you have one, then you're already ahead of the game. Here's the caveat though: not all bots are created equal. There are certain things every bot needs to be efficient in your business, that's why I've put together this list of 15 reasons why your chatbot sucks. If you have any of these 15 things, it's time to get on the ball and get your bot straightened out! If you don't have some sort of Facebook Messenger responder yet, then you're not quite behind the ball but you need to hop on it ASAP.

Faisal Khalid is the founder and CEO of Eva, a chatbot for consumer mortgages. Chatbots have been in the news a lot this year. First there was Tay, Microsoft's racist love child, who just couldn't keep herself under control. Then came Facebook with its Messenger bots, which, by most accounts, didn't start well. And now there's news coming from Viv, which at first glance seems like Siri 2.0.