With a background in banking, I can say it's exciting to be close to, and understand, the potential for AI technology to transform the financial services industry. The marketplace is rapidly changing and competition is fierce. And, since the financial crash of 2009, the UK is home to the world's largest fintech sector. It's a new way of banking, providing customers with increased choice as to how they access financial products and services. AI is driving digital transformation across every industry – little wonder, then, that our recent report into the UK's AI scene, 'Accelerating competitive advantage with AI', revealed that organisations using AI outperform competitors by more than 11%.